Netflix Bull Case Boosted By Beyoncé, Mike Tyson Live Events

Focus on sports and live events is seen as a tailwind
Shares jumped 83% last year, biggest annual gain since 2015

Beyoncé performs during the Baltimore Ravens and Houston Texans NFL game on Dec. 25.Photographer: Alex Slitz/Getty Images

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By Ryan Vlastelica and Carmen Reinicke

January 21, 2025 at 10:45 AM UTC

Updated on

January 21, 2025 at 7:56 PM UTC

This article is for subscribers only.

Netflix Inc. may have a hard time topping its mammoth 2024, but Wall Street is optimistic about offerings that include major names in entertainment and sports.

The streaming-video company has made a splash with sports programming, with investors bullish for live events that are more valuable for its advertising business than the kind of on-demand programming Netflix built its library on. It continues to have success there, with the latest Squid Game topping charts.