Grindr Plans Chat Summaries, New Discovery Features in AI Push
- LGBTQ dating brand hopes new features will drive engagement
- Some additions will initially be free; may later be paywalled
Grindr’s trajectory of gains represents a bright spot in the dating app sector, which has otherwise seen a decline in paid users across competing services.
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Grindr Inc. unveiled several major updates to its flagship dating app, many of them powered by artificial intelligence, in a bid to drive user engagement and revenue growth.
The LGBTQ dating brand plans to let users opt into AI-powered features that the company says can analyze their conversations and in-app behavior to produce summaries, better sort already-matched profiles and give more personalized recommendations, Chief Executive Officer George Arison and Chief Product Officer AJ Balance said in an interview.