Apple iPhone Sales Plunged 18% in China Over Holidays, Research Shows
- Huawei took the top spot in hotly competitive market
- Apple still seeking a partner for Apple Intelligence in China
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Sales of Apple Inc. iPhones dived 18.2% in China during the December quarter, according to independent research, a major setback for the company in its biggest market after the US.
The company’s flagship handsets, China’s top sellers a year earlier, relinquished the top spot to Huawei Technologies Co., Counterpoint Research found. Apple slipped to third in the world’s largest smartphone arena over the three months, commanding about a sixth of the market. The drop in China drove a global slump of 5% in iPhone sales during the key shopping period.