Sports
Shaun White’s Snowboard League Wins Backers Ahead of Aspen Debut
- Funding round led by venture capital firm Left Lane Capital
- Competition recently signed media rights deal with NBC Sports
This article is for subscribers only.
Snowboarding legend Shaun White has found more believers in his fledging pro circuit.
The Snow League, founded by White, raised $15 million in a funding round led by Left Lane Capital. The competition was announced last year with investments from the likes of private equity investor David Blitzer and Will Ventures, a venture capital firm co-founded by former NFL player Isaiah Kacyvenski.