Sports
Kyrie Irving’s Anta Shoes See Surge in Demand After Nike Split
- Kai 1 accounts for 3 out of every 4 Anta sales on StockX
- The Chinese company is making a push into basketball
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Getting mired in a scandal and dumped by Nike Inc. hasn’t stood in the way of NBA star Kyrie Irving remaining a presence in the shoe market.
China’s biggest sportswear maker Anta Sports Products Ltd., which signed the Dallas Mavericks guard to a five-year deal after Nike severed ties with him, was the fastest-growing sneaker brand on resale marketplace StockX in 2024, with year-over-year growth of over 1,900%, according to new data from the platform.