Big Tech
iPhone Sales Drop 5% in Holiday Quarter After AI Disappoints
- Apple and Samsung gave up market share to Chinese rivals
- IPhone maker still seeking Apple Intelligence partner in China
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Apple Inc.’s iPhone sales declined about 5% globally in the final quarter of last year, hurt by underwhelming upgrades and competitors making inroads in China.
The iPhone’s market share slipped a point to 18% worldwide in 2024, according to Counterpoint Research data. Archrival Samsung Electronics Co. also gave up ground to faster-growing Android device makers from China, led by Xiaomi Corp. and Vivo. Apple marked a 2% sales decline for the full year, according to the research, at a time that the wider market grew 4% globally.