‘PUBG’ Developer Plans a Spending Spree in Search of More Hits
- Krafton CEO sets aside $136 million for new studio investments
- Company working with Nvidia on AI-powered game characters
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Krafton Inc., the developer of hit title PUBG: Battlegrounds, plans to spend more than 200 billion won ($136 million) this year to invest in over a dozen promising game studios, underscoring its ambition to become a global force in publishing.
South Korea’s biggest gaming company is expanding its portfolio of original content and pairing that strategy with years of investment in artificial intelligence, Chief Executive Officer Kim Changhan said in an interview. Under Kim’s leadership, Krafton has built a team of 80 engineers dedicated to deep learning and AI and it plans to add 35 more this year, he added.