Twitch Streamers Come Home After Big-Money Contracts at Rivals Dried Up
YouTube, Kick offered multimillion-dollar deals but viewers didn’t necessarily follow.
Kris Lamberson came back to Twitch after earning ‘generational wealth’ at YouTube
Photographer: Robin L Marshall/Getty ImagesVideo-game influencers are returning to Amazon.com Inc.’s Twitch en masse after seven- or eight-figure deals to livestream exclusively on other platforms ended.
More than a half-dozen high-profile livestreamers started broadcasting solely on Twitch last year after contracts with Alphabet Inc.’s YouTube and the upstart Kick streaming platform expired. The gaming celebrities returned to a combined 25 million Twitch followers, according to an analysis by Bloomberg News. Several more are livestreaming simultaneously across multiple platforms — not just the one they were contracted to.