Transformers Toymaker Bloks Raises $215 Million in Frenzied Hong Kong IPO

  • Shares were sold at HK$60.35 each, top of marketed range
  • Investors bid thousands of times number of shares offered
An Ultraman Card store in Shanghai.Photographer: CFOTO/Future Publishing/Getty Images
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Bloks Group Ltd., the popular maker of Ultraman and Transformers figurines, raised HK$1.67 billion ($215 million) in Hong Kong, people familiar with the matter said, in a keenly sought-after listing to help kick off the year for initial public offerings in the city.

Shanghai-based Bloks sold the shares at HK$60.35 apiece — the top of its marketed range — the people said, asking not to be identified because they aren’t authorized to speak publicly. The company also increased the number of shares being offered because of the high demand, according to the people.