Samsung Adds Generative AI to World’s Best-Selling TV Lineup

A Samsung Neo QLED 8K television.Photographer: SeongJoon Cho/Bloomberg
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Samsung Electronics Co. is expanding its artificial intelligence push with a new suite of enhancements for its premium TV lineup under the branding of Vision AI.

The company’s AI-powered screens will be able to search online for information about what’s being displayed — such as identifying an actor or product — translate in real time and generate personalized background images, it said in a statement from CES in Las Vegas Sunday. A built-in AI processor on the top TV models will also analyze content, boost colors and contrast and optimize audio.