Netflix Attracts 24 Million Viewers to First Christmas NFL Games
Xavier Worthy #1 of the Kansas City Chiefs is chased by DeShon Elliott #25 of the Pittsburgh Steelers during the fourth quarter at Acrisure Stadium in Pittsburgh on Dec. 25.
Photographer: Joe Sargent/Getty Images
Netflix Inc. said its coverage of two Christmas Day NFL games, the first ever by the streaming company, attracted more than 24 million viewers each, well above what the average pro football broadcast has delivered this season.
An early game between the Kansas City Chiefs and Pittsburgh Steelers averaged 24.1 million viewers, the company said Thursday in a statement. The later match between the Baltimore Ravens and Houston Texans, which featured a halftime performance by Beyoncé, drew 24.3 million and peaked at more than 27 million during her show.