Hyperdrive
For Honda, a Nissan Rescue Comes With Only a Thin Silver Lining
- A combination may give Honda scale to better compete globally
- But the pair have more overlap than complementary businesses
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Asked what makes Nissan Motor Co. a strong business partner, Honda Motor Co. Chief Executive Officer Toshihiro Mibe struggled to find the right words.
“That’s a difficult one,” Mibe, having just announced plans to bring the two firms together under a single holding company, mused earlier this week before a packed room of journalists.