From Blini to Bumps and Doritos: The Ultimate Holiday Caviar Guide
Whether it’s for cocktail party guests or a night of Netflix, here’s the best roe for the occasion.
Marky’s Caviar, a terrific option for a party where there’s a budget.
Source: Marky’s CaviarCaviar, once the epitome of a luxury good, is now as ubiquitous as an espresso martini. It’s become a standard garnish for everything from platters of fried chicken to brunch scrambled eggs to a bowl of Doritos.
And more is coming to restaurants, bars and gourmet outlets. According to menu-tracking company Datassential, caviar will appear on 11% more US menus by 2028, growth that analysts say will top 73% of all other foods, beverages and ingredients. That’s thanks in no small part to TikTok and viral videos for pairings with formerly unorthodox products like Pringles. “We’ve found that while younger consumers are less likely to have had both caviar and roe, those who have tried it are more likely to love it than their older generation counterparts,” says Claire Conaghan, a Datassential associate director. As roe becomes a not-so-unusual garnish for nacho cheese snacks, the global market is projected to rise from $417 million in 2023 to more than $709 million by 2030.