Diageo Is Said to Weigh Ciroc Vodka Sale After Diddy Tie-Up Ends

British spirits group Diageo Plc is exploring a sale of Cîroc Vodka, a brand once backed by music mogul Sean “Diddy” Combs, according to people familiar with the matter.

The company has reached out to potential suitors including beverage companies and buyout firms to gauge their interest, the people said, asking not to be identified because discussions are private. Considerations are early stage and may not lead to a transaction.