Consumer
Ulta Beauty Has a New Product to Turn Six Year Olds Into Makeup Shoppers
The Barbie-sized product replicas are designed to entice the next generation of beauty-obsessed shoppers.
Ulta Beauty collaborated with Zuru Toys’ Mini Brands to produce a collection of 68 tiny replicas of some of its most popular products.
Source: Ulta Beauty
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In a bid to capture a younger customer than ever, makeup retailer Ulta Beauty Inc. is peddling an alluring new collection: toys.
For $10 a pop, it’s selling plastic mystery balls containing tiny replicas of some of Ulta’s most popular products, including butt polish and wake-up eye gel. They don’t contain any real cosmetics – but they’re convincing fakes.