Nissan Rolls Back Diversity Policies as Activist Claims Another Win

  • Anti-DEI crusader Robby Starbuck said he engaged with Nissan
  • Nissan’s changes echo similar moves from Toyota to Walmart

Companies across America have increasingly been retreating from DEI policies that saw a big jump in popularity in 2020. 

Photographer: Kiyoshi Ota/Bloomberg
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Nissan Motor Co. has become the latest major company to rollback key diversity initiatives amid mounting pressure from conservative activists, including online influencer Robby Starbuck, as they try to eradicate diversity, equity and inclusion policies from corporate America.

The automaker’s Americas unit reviewed its diversity programs following questions from employees and “other engagements,” Jeremie Papin, the outgoing chairman of Nissan Americas said in a letter to employees, according to a video by Starbuck on social media platform X. Nissan’s spokesman confirmed the contents of the letter.