Fund Opposing DEI-Hiring Goals Targets Nike, Kraft and Autodesk

  • Money manager says he’s already spoken with Starbucks
  • Azoria Partners’ fund expects to start operating in March
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A new investment fund that plans to oppose corporate DEI hiring goals is taking aim at Nike Inc., Kraft Heinz Co. and Autodesk Inc.

Azoria Partners’ fund says it will avoid S&P 500 companies with specific diversity, equity and inclusion hiring objectives when it opens in March. Nike, Kraft Heinz and Autodesk fall into this category, according to an internal memo from the fund seen by Bloomberg News.