Hugo Boss’s Revamp Snag Brings Worst Year Since Financial Crisis
- German firm’s stock is on track for biggest drop since 2008
- UK retail tycoon Ashley’s Frasers may look for a board seat
An advertisement for Hugo Boss AG in Shanghai.
Photographer: Qilai Shen/BloombergThis article is for subscribers only.
For Hugo Boss AG investors, 2024 is a year to forget.
The German fashion brand’s shares are down almost 40%, on track for their biggest decline in 16 years, lagging rivals like Burberry Group Plc in an already bad year for fashion retailers.