Jake Paul’s W Line Expands to H-E-B, Kroger Following Tyson Boxing Match
- The men’s care brand is on track for $50 million in sales
- W is currently sold in 4,300 Walmart locations nationwide
Fresh off his widely watched fight on Netflix with former boxing champ Mike Tyson, YouTube star Jake Paul is expanding his W grooming products early next year to the H-E-B and Kroger grocery chains, along with Amazon.com.
W will be available starting in January in 400 H-E-B LP stores and 1,900 Kroger Co. outlets, chains that are prominent in Texas and the Midwest, where Paul has core audiences, company officials said. It will also be available on Amazon.com and Amazon Live, the site’s live streaming platform. Later in 2025, W plans to launch on TikTok Shop.