TikTok Shop Goes Live for Spain, Ireland in Europe Rollout
- Stores on ByteDance’s global shopping platform begin sales
- The Chinese firm is expected to expand across the region
The TikTok app.
Photographer: Michael M. Santiago/Getty ImagesThis article is for subscribers only.
TikTok’s in-app shopping feature has gone live for users in Spain and Ireland, marking the first steps in an expansion of ByteDance Ltd.’s fastest-growing business across Europe.
TikTok Shop officially debuted in the two countries Tuesday after a clutch of creators set up digital stores and linked products from electric fryers to health supplements to their videos.