Tinder Parent Match Faces High Bar for Turnaround as Activist Threat Looms
- Parent company of Tinder, Hinge to hold investor day Wednesday
- Analysts seeking ‘credible’ plan on reversing payer declines
The world’s largest dating app company, which owns more than a dozen brands, currently has no sell ratings on its stock.
Photographer: Aamir Qureshi/AFP/Getty Images
Match Group Inc. faces lofty expectations for its first investor meeting on Wednesday, as activists and analysts await a concrete plan for reversing persistent subscriber declines at the company’s flagship dating app, Tinder.
Tinder’s product road map and its mid-term growth outlook will be key, according to analysts interviewed by Bloomberg. The firm has been attempting a turnaround since last year, launching a splashy marketing campaign, refreshing Tinder’s app interface and expanding some safety features to more users. These efforts have so far yielded little improvement in Tinder’s subscriber growth. Last month, the company gave a disappointing outlook after some new features under-delivered, further dampening confidence.