Adobe’s AI Video Rollout Lags Behind While OpenAI Launches Sora

  • Software company’s tool remains in testing by a limited group
  • OpenAI’s video model became available to paid users this week
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Adobe Inc. is rolling out its AI video product much more slowly than OpenAI’s rival Sora service, fueling concerns that the creative software company is falling behind.

Two months after Adobe announced a browser-based tool that could generate videos from prompts or images using generative artificial intelligence, the product remains in limited testing, only accessible by a handful of creators who have agreements with the company. Sora, meanwhile, was made available to a wide audience this week.