UFC Selects the Daily Wire’s ‘Woke-Free’ Razor Brand as Official Partner
The partnership illustrates the mixed-martial-arts company’s growing cultural alignment with conservative politicians and podcasters
In a press release, Jeremy Boreing, co-founder of the Daily Wire and namesake of the razor brand, noted that Dana White was one of their product’s first customers following its launch in 2022.
Photographer: Chris Unger/Zuffa LLC/Getty Images
The Ultimate Fighting Championship is teaming up with Jeremy’s Razors, an upstart shaving brand from the conservative podcaster Daily Wire, as its official “razor blade partner,” the mixed-martial-arts company announced Monday.
The sponsorship deal means that the media outlet’s foray into politicized, male-grooming products — which it explicitly markets as “woke-free” — will be integrated into broadcasts of UFC matches and on display at arenas, starting on Jan. 18 with the UFC’s first pay-per-view event of 2025 at the Intuit Dome in Inglewood, California.