Global Ad Sales to Top $1 Trillion in 2024, Thanks to Digital Growth
- Olympics advertising helped drive strength in the industry
- More people are turning to ad-supported streaming services
Technicians watch over television monitors and computer screens.
Photographer: Andrew Harrer/BloombergThis article is for subscribers only.
Global advertising revenue is projected to climb 9.5% to $1.04 trillion this year, topping that milestone for the first time, according to a new report from ad buyer GroupM.
The results are largely driven by online advertising, including sites such as Alphabet Inc.’s Google, Meta Platforms Inc. and Amazon.com Inc., according to Kate Scott-Dawkins, global president of business intelligence at GroupM, who presented the results Monday at the UBS Global Media and Communications Conference in New York.