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BMW Sees Flat Mexico Sales on Trump Tariffs, Peso Weakness

  • Sales head says economic, currency headwinds to pinch demand
  • EVs seen as bright spot as BMW moves ahead with new investment

BMW vehicles outside the company's manufacturing facility in San Luis Potosi, Mexico.

Photographer: Mauricio Palos/Bloomberg
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BMW’s Mexico chief expects anemic sales in the country’s auto market next year, hurt by expected peso weakness against the dollar and subdued economic growth as US President-elect Donald Trump ratchets up trade tensions.

Overall Mexican new car sales will likely remain little changed in 2025 after double-digit gains this year, BMW Group Mexico Chief Executive Officer Diego Camargo said in a phone interview. The luxury vehicle market is seen “maintaining its volume” after posting likely growth of 0.5% to 1.5% in 2024, he said.