Salesforce Paid $344 Million in Zoomin Startup Acquisition
- Deal terms weren’t disclosed when purchase was first announced
- Company also bought data startup Own for nearly $2 billion
Salesforce has said the deal will help bolster its Data Cloud product, which has been a major growth bet this year.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Salesforce Inc. spent $344 million to buy data management startup Zoomin Software Ltd. last month, a previously undisclosed sum that underscores the company’s new approach to dealmaking.
The expense for outstanding shares of Zoomin was disclosed in a filing on Wednesday. Salesforce had previously invested in the company, and already owned less than 10% of the outstanding shares. When the deal was first announced in September, the terms were not disclosed.