Consumer
Nike and Foot Locker Partner on ‘Home Court’ Displays to Rebuild Partnership
- Partnership was damaged after Nike’s pullback in 2021
- Foot Locker plans to roll out ‘Home Court’ areas to 100 stores
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Foot Locker Inc. is planning to expand its Home Court basketball sections developed with Nike Inc. in stores worldwide, part of an effort for the longtime partners to mend their frayed relationship.
The multibrand areas, with digital walls to test sneakers’ performance in vertical jumps and 3D scanning technology to help with fit, will be rolled out to 100 shops globally by 2026, Foot Locker executives said. The first debuted in August in the retailer’s reimagined flagship in New York.