Shiseido Drops to Eight-Year Low After Growth Plan Underwhelms
- Cosmetics maker forecast a profit margin of 7% in 2026
- Weak China sales have made it cut costs, look to other markets
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Shiseido Co. shares fell to their lowest in eight years after investors were underwhelmed by the company’s plan to counteract a slump in China by boosting growth elsewhere.
Shares fell as much as 8.4% — its lowest since November 2016 — in early trading Monday. The stock was trading 7.7% down at ¥2,635.5 a piece as of 12:31 p.m. in Tokyo.