London’s Most Famous Luxury Property Developer Invests in Nonalcoholic Wine

Luxury property tycoon Nick Candy, whose track record includes the pricey, celebrity-filled One Hyde Park, has announced that he’s the founder of the two-year-old sparkling nonalcoholic wine label Wild Idol.

“Quite a lot of my friends don’t drink now,” says Candy, speaking to Bloomberg Pursuits exclusively from his Mayfair office. “And my wife also did a year off alcohol completely, so I wanted to create something which was truly at the top echelon of the space.” The goal, he says, was to craft a quality alternative for those who don’t want to imbibe. “I wanted to create the Rolls-Royce or Dom Pérignon of zero alcohol. That was the aim, and everything from the cork to the foil to the cage to the glass bottles is supposed to feel like that.”