Canada Antitrust Watchdog Sues Google, Seeking Ad Tech Breakup

Competition Bureau alleges Google tied tools together
Agency wants Google to sell two products and pay a penalty

The case comes one week after the US Justice Department and a group of states proposed major changes to Google. — The case comes one week after the US Justice Department and a group of states proposed major changes to Google.
Photographer: David Paul Morris/Bloomberg

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By Thomas Seal and Randy Thanthong-Knight

November 28, 2024 at 9:05 PM UTC

This article is for subscribers only.

Canada’s antitrust regulator is taking Alphabet Inc.’s Google to court for alleged abuse of dominance in web advertising, adding to a mounting pile of legal challenges for the search giant.

Google illegally tied together advertising tools to maintain market supremacy and used this position to skew ad auctions by preferring its own tools, the Competition Bureau alleges.