Consumer
Starbucks Red Cup Giveaway Gives Coffee Chain Much Needed Jolt
This year’s performance also bested 2022 numbers.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Starbucks Corp.’s holiday-themed cups drove a bigger spike in customer visits than in previous years, a welcome boost for a brand that’s looking to stage a turnaround.
The Red Cup Day giveaway on Nov. 14 sparked a roughly 42% boost in daily visits compared with the average of the five prior Thursdays, according to Placer.ai mobility data.