Disney+, Max Offer Holiday Discounts After Summer of Price Hikes
- Short-term deals may appeal to fans who hop from plan to plan
- Black Friday bargains have become a mainstay for streaming
Short-term markdowns may play into the hands of a growing number of consumers who stream hop.
Photographer: Gabby Jones/BloombergThis article is for subscribers only.
Black Friday isn’t just for clothing and electronics deals. Streaming services are on sale, too, and may help customers escape recent increases in subscription prices.
Shoppers liked last year’s deals. Streaming services attracted 6.9 million sign-ups to Black Friday promotions in 2023, an 82% increase from 2022, according to the research firm Antenna. Paramount Global, parent company of CBS and MTV, signed up 1.8 million customers to its Paramount+ while Walt Disney Co.’s Hulu added 1.7 million customers through those promotions, Antenna said.