Diehard Gamers Are Fueling Demand for Esports Hotels in China
With bunkbeds, 24/7 tech support and state-of-the-art consoles, China’s 21,000 esports hotels cater to gamers who prefer to play together.
Illustration: Maggie Cowles for Bloomberg
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Zhu Hao, an office worker in his early 20s, recently checked into a hotel in China’s southern city of Shenzhen for a weekend escape with a couple of buddies. Their plan: Play video games until early morning, order in and maybe take a break with a quick massage.
“It’s boring to play by myself,” said Zhu, who loves gaming getaways so much they’ve become a near weekly routine. “And here at the hotel, my parents can’t nag me or interrupt my gaming.”