Rolex Strikes Sponsor Deal With Larry Ellison’s Sailing League

The 2024 SailGP on Sydney Harbour on Feb. 25.Photographer: Mark Metcalfe/Getty Images AsiaPac
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Rolex will be the title sponsor of SailGP, the high-speed yachting race series co-founded by billionaire Larry Ellison, in a long-term deal that comes after the Swiss watchmaking giant was elbowed-out as a headline supporter of Formula One.

SailGP features a dozen teams competing in identical multi-million dollar, wind-powered catamarans with race speeds nearing 100km an hour.