Consumer
McDonald’s Readies New US Value Lineup to Entice Diners Back
- Company says it has heeded demands for affordable food
- Current $5 meal deal will be extended into next year
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McDonald’s Corp. is launching a new US value platform in an attempt to woo budget-conscious diners.
The new lineup, called McValue, includes an offer to buy one item and get one for $1, according to people familiar with the matter. McDonald’s will also extend a $5 meal bundle, launched in June, until at least mid-2025.