AI Usage Quickly Broadens From IT to HR and Marketing, Survey Shows

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The use of generative artificial intelligence has quickly become ubiquitous across various types of jobs over the past year, spreading from information technology to areas like human resources, according to a survey of 800 business leaders at large corporations.

About 72% of decision makers reported that generative AI is used at least once a week, up from 37% in 2023, the first year of the survey, according to a report by the Wharton School of the University of Pennsylvania and marketing consulting firm GBK Collective.