Instagram Will Let Users Reset Their Content Recommendations
- A ‘reset’ will change recommendations in Feed, Explore, Reels
- TikTok rolled out a similar algorithm reset option last year
Meta Platforms Inc.’s Instagram will let some users reset their content recommendations, essentially restarting the algorithm that determines what types of posts and videos they see in their feed.
The change, which is just a test but will soon roll out globally, is designed to give people more control if they find the content in their Instagram feed no longer matches their interests. Earlier this year, Instagram announced new privacy controls that let teen users choose the topics they want to see more regularly, such as books, travel, cooking or sports. Instagram already allows people to share whether they are interested in videos that are recommended to them, and takes into account other signals, like whether a person likes or shares a post, to help decide what to show them.