China Consumers Remain Cautious Despite Stimulus, BCG Says
- BCG report finds measures yet to turn into confidence boost
- Fresh produce, education among outliers seeing growth, it says
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Chinese consumers remain cautious on spending as the government’s recent stimulus measures haven’t yet yielded a substantive boost to their shaken confidence, Boston Consulting Group said.
A recovery in confidence will be significantly influenced by economic and geopolitical concerns, the consultancy said in the report on a study launched by BCG in mid-October, covering multiple-tier cities and spanning more than 30 consumption categories.