Novo Nordisk Launches Wegovy in China With Prices Below US

  • Major move toward unlocking the fast-growing mainland market
  • Chinese buyers will have to pay largely out of pocket for drug

Wegovy production at the Novo Nordisk facilities in Hillerod, Denmark.

Photographer: Carsten Snejbjerg/Bloomberg
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Novo Nordisk A/S is launching its top-selling Wegovy obesity drug in China at a fraction of the US price, a key step in unlocking a big, fast-growing market for its blockbuster franchise.

The first prescription was issued on Monday to a 40-year-old man at Shanghai’s prestigious public Zhongshan Hospital, according to Chinese media outlet The Paper.