Consumer
McDonald’s to Spend $100 Million to Move Past E. Coli Outbreak
- Company is boosting advertising and supporting franchisees
- More than 100 in 14 states were sickened by the outbreak
The outbreak came as McDonald’s had been working to overcome slow sales with splashy promotions and steep discounts.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
McDonald’s Corp. is spending $100 million in an effort to revive sales and support franchisees after a severe E. Coli outbreak spooked diners away.
In a memo sent to employees and franchisees that was seen by Bloomberg News, McDonald’s said Quarter Pounder burgers topped with slivered onions were now back on menus nationwide and that the company was investing $35 million into marketing and ads. Additionally, the company told Bloomberg it is spending $65 million on programs that support franchisees, like deferrals on rent and royalties.