Sports
UFC CEO White Expects 10-Year Media Rights Deal Next Year
- Current deal is a five-year, $1.5 billion deal with ESPN
- White ‘couldn’t be happier at ESPN’ now after rough start
Chief Executive Officer Dana White
Photographer: Michael Reaves/Getty Images
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When the Ultimate Fighting Championship shops around its media rights next year, the mixed-martial-arts company will be looking for a decade-long partnership, Chief Executive Officer Dana White said.
“We started on ESPN seven years ago and had a rocky relationship in the beginning,” White explained on Bloomberg TV. “But now I couldn’t be happier at ESPN, it’s a great relationship and I wouldn’t mind staying with them.” The UFC signed its latest deal with ESPN that began in 2019, a five-year, $1.5 billion-agreement.