Amazon Aims at Temu With Low-Priced Storefront Called Haul
- Company says purchases will be delivered in one to two weeks
- A $3.99 shipping fee will be waived for orders larger than $25
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Amazon.com Inc. has launched an online storefront designed to compete with Temu, the low-cost shopping app that gained traction with shoppers who trade longer shipping times for rock-bottom prices.
Amazon describes Haul, which is available in a beta version for shoppers who use the company’s smartphone app or mobile browsers, as an “engaging shopping experience that brings lower priced products into one convenient destination.” Purchases are delivered in one to two weeks. The company charges a $3.99 shipping fee that’s waived for orders larger than $25.