Hyperdrive
Nissan Enters New Era of Turmoil as Effissimo Takes Stake
- Carmaker facing fresh challenge with Effissimo’s investment
- Nissan falling behind Toyota, Honda with aging product lineup
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Nissan Motor Co.’s rapid decline has drawn the attention of one of the most influential activist investors in Japan, adding a fresh dose of uncertainty to the automaker’s turnaround plans.
A fund controlled by Effissimo Capital Management Pte, which has a history of pushing for change in Japan, has taken a stake in Nissan days after the manufacturer reported cratering profit. An outdated lineup, elevated spending on sales incentives and a lack of hybrids in North America have led the Japanese carmaker to slash jobs and production.