Meta Unveils Less-Tailored Ads to Allay EU’s Worries
- The company’s ‘pay or consent’ model broke EU antitrust rules
- Unskippable ad format debuts on less-personalized setting
Meta said that the less personalized ads feature was the second major change it had made to its business model in response to EU regulatory pressure this year.
Photographer: Gabby Jones/BloombergThis article is for subscribers only.
Meta Platforms Inc. is rolling back targeted ads for European users in a bid to address European Union concerns over the company’s subscription model.
Europeans will be able to switch on “less personalized ads” while using Facebook and Instagram, the company said in a blog post on Tuesday. The feature provides an alternative to paid subscriptions for users who want to limit the data the social media company harvests to deliver targeted advertising.