Honda's New Electric Vehicle Is Quietly Creeping Up on Tesla
It took only a few months for sales of the Prologue to pass most of the electron-powered cars in the US as loyal Honda owners go electric.
The 2024 Honda Prologue Elite
Image courtesy HondaTwo-thirds of Honda SUV drivers in the US trade in their vehicle for another Honda. It’s an iPhone-like level of loyalty seldom seen in the brutal business of making and selling cars — and it’s enabled the automaker’s first electric vehicle to quickly cut into Tesla’s supremacy.
Honda sold roughly 13,000 Prologues, its mid-sized electric SUV, in the three months ending Sept. 30. While that’s still below the market share of Tesla’s Model Y — the top-selling electric SUV — the Prologue was the No. 5 result among US EVs, as the rig won over a wave of electric-curious drivers who had been waiting for an affordable alternative to Tesla from their favored car brand.