Ikea Plans Smaller 2025 Price Cuts After Big Drop This Year
- The Swedish furniture giant posted a profit jump in FY24
- Price cuts will return to ‘normal’ after ‘exceptional’ year
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Ikea shoppers will continue to see lower prices at its stores in 2025, but don’t expect anything like this year, the Swedish home-furnishings giant warned.
After slashing prices for retailers by 15% in 2024 — which enabled Ikea stores to cut prices to consumers by 10% and was “exceptional” — more “normal” levels are in the cards, according to Henrik Elm, chief financial officer of Inter Ikea Group, the worldwide franchiser for the brand.