Consumer
Starbucks CEO’s ‘Achievable’ Vision Sparks Cautious Optimism on Wall Street
- One analyst sees goals as ‘quite clear, and aspirational’
- Turnaround efforts will likely take some time to achieve
Brian Niccol
Photographer: Kevin Sullivan/Digital First Media/Orange County Register/Getty ImagesThis article is for subscribers only.
The turnaround pitch from Starbucks Corp.’s new boss Brian Niccol touched on everything from Sharpies to soy milk, and Wall Street mostly liked what it saw.
Niccol, speaking Wednesday on his first earnings call since taking over as chief executive officer, vowed to crank out drinks for in-store customers in four minutes or less and roll out a more organized system for mobile orders.