Technology

MicroStrategy’s $21 Billion Equity Plan Tops Tesla for Record

  • Company raised over $3.5 billion through programs this year
  • Equity plan is part of a broader $42 billion fundraising goal

Michael Saylor

Photographer: Eva Marie Uzcategui/Bloomberg
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MicroStrategy Inc. laid out plans to sell a record $21 billion in new shares to add to its stockpile of Bitcoin, opening the door to a program that would far surpass the milestone Elon Musk’s Tesla Inc. set about four years ago.

The Bitcoin hedge-fund proxy’s hiring of banks to sell stock through a so-called at-the-market offering continues a string of deals for companies with diehard retail investor fanbases, after GameStop Corp. and AMC Entertainment Holdings Inc. flooded the market with new shares.