Apple Sparks Concerns With Tepid Forecast, China Weakness

Company predicts lackluster growth for the holiday period
Apple has struggled to rebound in competitive China market

WATCH: Apple reported weaker sales in China than anticipated last quarter, while overall revenue edged past Wall Street projections. Ed Ludlow reports.Source: Bloomberg

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By Mark Gurman

October 31, 2024 at 8:38 PM UTC

Updated on

November 1, 2024 at 2:05 PM UTC

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Apple Inc., heading into its most critical sales period of the year, sparked fresh concerns about revenue growth and lingering weakness in an intensely competitive China market.

Following the company’s quarterly earnings report, Apple said that total sales in the December period will rise by a percentage in the low-to-middle single digits. Analysts had been projecting a 7% increase. The company also posted a decline in China revenue last quarter, falling short of estimates.