Apple, Amazon Face Tough Test as Tepid Tech Results Sink Stocks

  • Demand for the AI iPhone will be a key focus of Apple results
  • Key themes for Amazon include margins and cloud business

Amazon’s report will give insight into the state of the consumer with its e-commerce business.

Photographer: Angus Mordant/Bloomberg
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Whether this Big Tech earnings season turns out to be a success or disappointment will likely come down to results from Apple Inc. and Amazon.com Inc. later Thursday.

The earnings reports — the last from the so-called Magnificent Seven companies aside from Nvidia Corp. — come a day after results from Microsoft Corp. and Meta Platforms Inc. failed to impress investors, sending their shares lower and weighing on the broader market. That followed better-than-expected results from Alphabet Inc. on Tuesday and Tesla Inc. last week.